Lesson 2: Developing and Sharing Your Mission and Goals

This lesson begins with step-by-step instructions of how to complete a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, an internal planning document that can be used whenever you have a significant question about your business, and can be focused toward any business situation. Suggestions for developing mission and vision statements are also provided, as well as methods for sharing these key messages.

Lesson 2 Video:


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