Customer Service & Guerrilla Marketing

The majority of customers who leave a business do so because they are upset with treatment they’ve received. Customer loyalty and the lifetime value of a customer can be worth up to ten times as much as the price of a single purchase, so it is critical that small businesses provide consistent and exceptional service to their customers. This lesson opens up with simple and effective customer service habits. This lesson also examines several strategies for guerrilla marketing, or nontraditional marketing.

The Customer Service & Guerrilla Marketing Video:

 

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