On average, people are exposed to nearly 3,000 marketing messages each day. Most of those we filter out, and only four of those we remember. The Messaging in Marketing course will teach participants the importance of messaging and examine how it can impact your bottom line. This course will utilize various case studies to demonstrate the level of effectiveness messages have in marketing campaigns. The webinar will also discuss how to craft a message that will get you the results you want, as well as examine the pros and cons of various communication vehicles.